Bend, Oregon – March 5, 2025 – More exciting innovation coming out of #inBend, this time from the beverage industry. Bend-based Humm Kombucha, a pioneer in low and zero-sugar kombucha and gut health beverages, is making waves in the beverage industry with two exciting new product lines: Humm Nitro Kombucha and Humm ProBiome.
Humm Nitro Kombucha:
A Velvety Smooth Experience
Humm Nitro Kombucha is set to redefine the kombucha experience. This first-of-its-kind nitrogenated kombucha delivers a creamy, velvety texture with less carbonation than traditional kombucha. Each can packs 2 billion probiotics for gut health, 250 mg of L-theanine for everyday stress support, and just 5 grams of sugar.
“Humm Nitro Kombucha is a game-changer,” said Andy Fathollahi, Chief Executive Officer of Humm. “We’ve combined the functional benefits of probiotics with our proprietary brewing process finished with the unique texture of Nitro creating a completely new kombucha experience—smooth, creamy, and absolutely delicious.”
Humm Nitro Kombucha will be offered in five nostalgic flavors: Orange Dream Pop, Strawberry Vanilla, Blackberry Vanilla, Piña Colada, and Peach Dream. It is Non-GMO Project Verified, with just 5 grams of sugar and 20 calories per can.
Humm ProBiome:
Next-Level Functional Kombucha
In addition to Nitro Kombucha, Humm is also unveiling Humm ProBiome, a next-level functional kombucha featuring an innovative gut health system. Each can is packed with 10 billion probiotics, prebiotics, and postbiotics, designed to provide comprehensive gut support.
“With ProBiome, we are setting a new standard for functional kombucha,” said Andy Fathollahi. “We’ve combined a unique blend of probiotics, prebiotics, and postbiotics to create a delicious beverage that supports a healthy gut and overall well-being.”
Humm ProBiome will be available in three refreshing flavors: Tropical Citrus, Raspberry Hibiscus, and Blueberry Lemon. It is Non-GMO Project Verified, with 9 grams of sugar, and 20 calories per can.
Let’s Compare
While both new product lines from Humm Kombucha focus on gut health and innovative brewing techniques, they offer distinct experiences and benefits:
Feature
Humm Nitro Kombucha
Humm ProBiome
Texture
Creamy, velvety due to nitrogenation
Traditional kombucha texture
Probiotics
2 billion per can
10 billion per can
Sugar Content
5 grams per can
9 grams per can
Calories
20 per can
20 per can
Unique Ingredients
250 mg L-theanine for stress support
Prebiotics and postbiotics for comprehensive gut support
Flavors
5 flavors
5 flavors
Target Benefit
Gut health and stress support
Enhanced gut health system
Humm Nitro Kombucha stands out with its unique nitrogenated texture and stress-support ingredient, while Humm ProBiome offers a more robust probiotic count and a comprehensive gut health approach with prebiotics and postbiotics.
Availability
Humm Nitro Kombucha Orange Dream Pop, Strawberry Vanilla, and Blackberry Vanilla will be available at Sprouts stores starting in April 2025, with an MSRP of $3.49 per 12 oz. can. Additional availability will follow. Humm ProBiome will be available in select retailers starting April 2025.
About Humm Kombucha
Headquartered in Bend, Oregon, Humm is known for being the world’s most drinkable kombucha. Founded in 2009 by Jamie Danek and Michelle Mitchell, Humm Kombucha has focused on taste, accessibility, and overall wellness. Humm is part of the SYSTM Foods portfolio of brands. Visit them at https://hummkombucha.com/
