Bend got a little spicier when JIĀ Asian Street Kitchen opened its doors in September 2023. Founded by Cynthia Linh, JIĀ marks her bold transition from a social media buzzmaker to a gutsy restaurateur bringing Asian street food culture to Central Oregon. Beckoning locals and wanderers off the well-trodden foodie path, JIĀ is a heartfelt nod to Linh’s Asian heritage and upbringing in San Jose’s Vietnam Town, where family-style meals were a cherished tradition.
